Minako Sekiguchi
The Art of En  ·  縁

Minako
Sekiguchi

Relationship psychology researcher. Author.

I’ve studied the love lives of over 30,000 people. Here’s what I learned: connection is not luck. It’s a skill, and Japan has a word for it.

Discover “En”
Portrait of Minako Sekiguchi in a blue kimono
The Concept

En 縁

In Japanese, we have a word that doesn’t exist in English: En (縁).

En is the invisible thread that connects people. It’s more than a “relationship,” deeper than a “bond,” and less random than “fate.” En is the connection between you and another person, one that can be noticed, nurtured, and grown, or ignored and left to wither.

Westerners often ask: “How do I find the right person?”
The philosophy of En asks a different question: “How do I cultivate the connections already around me?”

I did not begin as someone who was good with people. I had a stammer and blushed the moment anyone looked at me, and for years I believed connection was a talent I had been born without. What changed things was not confidence. It was learning that connection has a structure, and that a structure can be practised. I have since run a matchmaking agency in Tokyo and sat with more than 30,000 people, listening to their stories of love, loneliness, ambition and regret.

What I found is this: the people who thrive are not the most attractive, the most talented, or the most outgoing. They are the ones who understand En and treat every connection as something alive.

In an age when loneliness is becoming a global epidemic and AI is beginning to imitate intimacy, En is the skill we all need to relearn.

Portrait of Minako Sekiguchi
Minako Sekiguchi

Connection is not a personality trait. It’s a practice.

Minako Sekiguchi is a Japanese relationship psychology researcher and author.

She runs a matchmaking agency in Tokyo and has walked with more than 30,000 people through love and marriage. Those rooms became her database of human behaviour: how people fall in love, why they drift apart, and what makes someone worth choosing. She lectures for companies and public institutions on the same question.

  • ◆Runs a matchmaking agency in Tokyo, alongside an online relationship programme and a men’s grooming salon.
  • ◆Author of multiple books published by KADOKAWA and other major Japanese publishers, with translated editions in China, South Korea, and Taiwan.
  • ◆Columnist & speaker on relationships, communication, loneliness, and Japan’s declining marriage and birth rates.
  • ◆A researcher of history, studying how women of Japan’s Sengoku (Warring States) era survived and prevailed through strategic connection, proof that En has always been a matter of life and death.
  • ◆A hands-on builder, developing AI tools that bring data and technology into the deeply human work of matchmaking.

Her mission: to help introverted and quietly ambitious people around the world discover that connection is not a personality trait. It’s a practice.

Book by Minako Sekiguchi Book by Minako Sekiguchi Book by Minako Sekiguchi
Why Minako
30,000+
real conversations about love and life, face to face
350,000+
subscribers on her YouTube channel on love and connection
3
languages my books are translated into: China, Korea, Taiwan
210M+
views across her videos on relationships and self-improvement

A rare combination: the matchmaking room, historical research, a large audience, and hands-on AI work, all focused on one question: how do humans connect?

01

The Art of En

The Japanese philosophy of cultivating connection.

02

Introvert’s Guide to Connection

Building relationships without pretending to be someone you’re not.

03

The Loneliness Economy

What Japan’s crisis of isolation teaches the world.

04

Love in the Age of AI

What happens when machines learn intimacy.

05

Lessons from Samurai-Era Women

How women with no power survived through strategic alliances.

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Have a topic in mind?

Tell me what your audience needs, and let’s shape a conversation together.

Questions to open with

Ready-to-use starting points. Lift them straight into your show.

  1. You’ve studied the love lives of over 30,000 people. What does almost everyone get wrong about connection?
  2. “En” (縁) has no equivalent in English. How would you explain it to my audience in one minute?
  3. You once had a stammer and dreaded being looked at. How does someone like that end up running a matchmaking agency?
  4. Loneliness is being called a global epidemic. What can Japan’s experience teach the rest of the world?
  5. As AI begins to imitate intimacy, what happens to real human connection?
The Newsletter

En — Notes on Love, Solitude and Japan

Every Sunday I publish one essay in English on connection, loneliness, and what Japan can teach the rest of the world. Recent pieces: A Matchmaker’s Advice: Stop Looking, The Qualification Nobody Issues, and Japan’s Loneliness Is a Success Story.

Free to read. If you are considering me for a stage or a show, the archive is the fastest way to hear how I think.

Media & Contact

Let’s build something worth connecting over.

For podcast appearances, interviews, keynotes, workshops and publishing inquiries, I’d love to hear from you. Talks run from a 45 minute keynote to a half-day workshop, on stage or remote, for audiences in Japan and abroad. Sessions abroad are delivered in Japanese with consecutive interpretation, which organisers usually arrange; Minako can also recommend interpreters she has worked with.

English inquiries are welcome and answered in English. Minako speaks in Japanese, so talks and interviews are delivered with an interpreter, or with subtitles for recorded formats. Written commentary and email interviews are provided in English.